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major rethink

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Jan

19

2016

Looking for one of our regular columns?

Looking for one of our regular columns? To help you find your way around the new website, use the following links...

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Apr

01

2015

Your emotionally engaging brand!

Here we are at the end of 12 articles. It’s been quite a journey hasn’t it? And the big question is: What are you going to do with this knowledge you’ve created to establish your emotionally engaging brand?

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Mar

01

2015

Generating more profitable sales easily

Back in 2013, the Harvard Business School published some staggering findings about the benefits seen by companies who use “emotional engagement selling”.

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Feb

01

2015

Get noticed, or suffer a lingering death…

We’ve identified the many things about your brand positioning that will enable you to compete more effectively through emotional engagement, positioning and selling.

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Dec

01

2014

Brand equity adds value to your business

Here we are at the 9th article and you might be wondering about the financial benefits in investing time and money in unlocking and building the power of your business brand?

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Nov

01

2014

About being your brand

We’ve reached the next and very important phase in this journey in developing your business’s DNA Competitive Advantage… This is when we start to bring everything together!

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Oct

01

2014

Getting your customers to buy from you again and again

Last month we explored how well you know your target market. We went into some depth in understanding what makes these people tick.

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Sep

01

2014

How well do you know your target client?

I don’t know about you, but most of my success in winning new business has been with clients who I got on with the best. The starting point is having something in common and sharing similar values but, most importantly, they know I can help them with the problem, issue or challenge they need to addr…

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Aug

01

2014

Who wants to work with you?

There are two ways to address the question “Who wants to work with you?” The first would seem obvious, being customers/clients. The second is to consider what type of people would want to work for you as an employee?

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Jul

01

2014

Selling yourself – what’s your story?

“The strongest principle of growth lies in human choice” (George Eliot). We operate in a buyer’s market and people also want to know more about the business behind the product so they get a sense of the “trust factor”.

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Jun

01

2014

What does your business stand for?

Customers want to know you beyond just the products or services you offer. This is probably the biggest thing to understand when maximising your DNA competitive advantage.

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May

01

2014

Explore your DNA foundations

This month we’ll be exploring the very foundations of your inherent or DNA competitive advantage.

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Apr

01

2014

Knowing your DNA competitive advantage

The first of a new series of articles and exercises designed to define and enhance your business and your offer to the market. This issue is about knowing your competitive advantage and why that puts you ahead.

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