By NZHJ October 14, 2020 Industry news

Suppliers should attend Build People's free webinar "How to conduct an effective merchant call".

On Wednesday 21st October at 10.00am, Build People are holding a 30-minute Microsoft Teams webinar entitled "How to conduct an effective merchant call".

Build People Director, Jeremy Wilson, explains: "All too often our merchant clients comment to us on supplier representatives' lack of effectiveness.

"In response to this we have been able to objectively discuss with them the key facets that they expect from a supplier, and how this can be effectively delivered by a supplier representative for the benefit of both merchant and employer.

"So, with content gleaned from actual Owners, Branch Operators and Trade Sales Managers, we will cover off the 6 essential things you need for a successful merchant call."

There will be 6 key learnings:

  1. Communication and planning.
  2. Introducing something of value.
  3. Providing the right data.
  4. Forecasting.
  5. How to "work the store".
  6. Record-keeping and follow-up.

Obvious stuff? You'd be surprised what some key merchants & retailers think about the basic performance of many reps and account managers...

There is no charge to attend this first of a series of online events, but please download and fill out this form and return it to  before Monday 19 October

You can also see Jeremy explaining the outline of this webinar on LinkedIn here.

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