Simon Rickman (right) comes to Hamilton-based Holdfast with a CV that shows both significant national and international leadership experience.
This includes senior global roles with Les Mills International (where he oversaw massive growth across 83 different markets and established the brand as a category leader) and experience in management consulting and the forestry and dairy industries.
At the same time as the appointment of its new CEO, Holdfast has also announced that Melanie Reid, current General Manager Sales & Operations, is moving into the role of Chief Operating Officer.
The new CEO says: “I am delighted to be on board with Holdfast at such a great time for both our business, and the industry.
"Holdfast has achieved so much in recent years and the challenge for me is to ensure, there is no pause, no hesitation, just a seamless continuance of us delivering more - more iconic product, more great service.
"This is the mix that has made Holdfast, and our hero brand Gorilla, such a kiwi success story”.