By NZHJ September 07, 2018 Glues, Sealants & Fillers

Sika puts up gender-equal billboards and Kärcher goes store-in-store with Mitre 10 MEGAs.

Sex no barrier to quality, says Sika

New billboards have just gone up at Sika NZ’s head office beside Auckland’s North Western motorway.

The billboards (see above) continue Sika’s “trustworthy” brand campaign but this time they star a female builder.

“We have a number of female apprentices and tradies following us on social media and you can see in their posts the excellent quality of their work so this is just a way to show our support,” says Sika Marketing Manager, Duncan Robertson.

BCITO, NZ’s largest apprentice training organisation, has put its weight behind encouraging more females to become tradies and the Government’s launch this month of the “Got a trade? Got it made” campaign will be a positive influence too.

“Times are changing and a good tradie is a good tradie, full stop,” says Duncan Robertson.


Kärcher opens first store-in-store

Last month, Kärcher opened its first store-in-store in New Zealand.

The inaugural, strongly branded concept has ample room to demonstrate products and can be found in Mitre 10 MEGA Glenfield (photo below).

A second, similar installation will follow, we hear, and is destined for Mitre 10 MEGA Albany.

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