Accent Tools has just announced a partnership with Apex Tool Group, one of the largest global manufacturers of premium hand and power tools, automotive tools and storage, drill chucks, chain, and electronic soldering products, with revenue in excess of US$1.7 Billion.
Accent Tools says ATG's products will be "strongly marketed directly in New Zealand - supported by Accent’s comprehensive Sales, Customer Service, and Distribution resources", adding that "An aggressive plan for growth will be implemented, allowing Dealers to expand their range and grow their sales of ATG products."
Andrew Way, Managing Director of Accent Tools, says of the deal: “We’re exceptionally pleased to have been able to establish this new relationship with Apex Tool Group.
"As a business we represent quality brands, and have a proven track record of marketing and growing those brands in the New Zealand market.
"The strong heritage, leading innovation, and exceptional quality across the ATG portfolio are attributes that New Zealand tradespeople will gravitate towards as we ramp up the marketing and promotion of key brands such as GearWrench and Crescent.”
Existing ATG Dealers throughout New Zealand will have the opportunity to transition across to Accent Tools’ dealer platform and to assist with this, current ATG NZ Sales Manager, James McLellan, will be joining the Accent Tools team as Business Manager, Hand Tools.
Andrew Way says of this move: “James has a wealth of experience in this market, and a passion for delivering value and opportunities for his customers. James will be a valuable resource for our Dealers in both the transition and growth phases of our plan.”
James has been a top salesman at Accent Tools, Robert Bosch and Alltrade Tools and joined ATG in 2017.