Ryan Jennings brings domestic and international experience to the new role at the Buy NZ Made Campaign and will be placing a focus on developing the audience for the campaign as well as emphasising the iconic brand (30 years old this year) as one which companies can use with customers.
Armed with significant local and international business experience, the incoming ED says there is great value now and in the future for companies that qualify to use the trademark to differentiate with kiwi buyers and leverage New Zealand’s reputation internationally.
"There is no question that the Kiwi trademark is a significant marketing tool for businesses who make goods here in New Zealand. I believe it will be even more valuable in the future as businesses here and abroad look to differentiate through New Zealand provenance of manufacturing," he explained
The Buy NZ Made Campaign offers a licence for businesses to use the Kiwi trademark to promote their New Zealand Made goods and services. All must meet the requirements of the Fair Trading Act for country of origin labelling.