By NZHJ October 18, 2016 Industry News

Hardware cooperative reviews loyalty programmes, changes allegiance to Airpoints.

Mitre 10 is making further changes to its loyalty programme following last month's news it was joining Air New Zealand's Airpoints scheme.

Mitre 10 General Manager - Marketing, Dave Elliott, says that following a review of the available programmes the company will withdraw from Fly Buys early next month.

“These changes follow an in-depth review on how we can best stay close to and understand our customers and take full advantage of current and future technologies to offer them the most satisfying and rewarding experience while shopping at Mitre 10.

Mitre 10 customers who are Fly Buys members can continue to earn Fly Buys points on their purchases right up until the change-over to the new programme on 1 November 2016.

Customers already members of Airpoints can alreadyearn Airpoints Dollars on Mitre 10 purchases.

Fly Buys has more than 1.4 million active households and 2.5 million active card holders.

Air New Zealand's Airpoints programme is said to have more than 2.2 million members.

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