ADELAIDE TOOLS REBRANDS, EXPANSION ANNOUNCED

By NZHJ September 14, 2021 Industry News

Bunnings' Adelaide Tools buy becomes Tool Kit Depot and will roll out first into WA, but NZ is also on the cards at date to be confirmed.

Earlier today Bunnings today announced that its 2020 acquisition Adelaide Tools would become Tool Kit Depot, and that its new professional tools business was set for expansion into Western Australia starting next month.

Michael Schneider, Bunnings ANZ Managing Director, said: “We’re really excited about our plans for the future of the business under the new name, Tool Kit Depot.

“Earlier this year we opened a new Adelaide Tools store in Parafield where we trialled new concepts and the response from customers was incredibly positive.

"It’s given us confidence in the  evolution of the format that we need to take the business into WA and beyond.

“Our first four stores will launch before Christmas in WA creating over 150 team member roles, and we’re really proud to be creating opportunities for locals to join our really experienced team.

“These stores will build on the success of Adelaide Tools in South Australia and the full-service offer and genuine expert advice the team are renowned for."

The first Tool Kit Depot store will open in Belmont Perth in October with a further three stores expected to open this calendar year in the Perth and Peel regions.

In time, Bunnings plans to roll out additional stores across Australia and New Zealand.

The Tool Kit Depot name was chosen as it "creates instant familiarity for trade customers, positioning the store as a destination for their needs, while a new logo, featuring a dog, conveys the qualities of partnership, loyalty and trust the business aspires to."

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